Magentic is a creative alignment consultancy guiding leaders and, thus, the industry with authenticity—within, and within our work.
At Magentic, we lead, advise, and support brave founders, leaders, and cultures with clear-sighted vision, truth, compassion, purpose, and deeply meaningful shared human experiences to flourish.
Shift with Magentic’s methodologies for immediate and compounding ripples of impact.
“The whole team really enjoyed working with Jennie via Magentic, and we shipped a great website (convexity.space), which was the goal. To this day, we're extremely proud of that website and using it all the time to hire and pitch our culture. Her drive and energy were really appreciated as well as her insights on copy and design.”
“Jennie's copy edits and overarching advice on our Series-C Pitch Deck were also amazing. I especially loved the copy in the intro paragraphs and such texts--way crisper, clearer, and more impactful. It's awesome. And, we raised $200MM two weeks later.”
—Nick Hernandez, CEO + Founder | 360Learning, #1 Collaborative Learning Platform | FrenchTech40 | Advisor, Investor
“I worked with Jennie and Magentic on a significant culture project that required both great empathy and a strong project management skillset. Collaborating with Jennie was a blast. I found her enthusiasm intoxicating throughout the project, in a way that it's hard not to be 100% in when she's involved! I would recommend her to any organization in need of creative delivery.”
—Nicholas Wagner, Fractional Chief HR Officer (CHRO) | Former CHRO at 360Learning, #1 Collaborative Learning Platform | FrenchTech40
“Jennie is an immensely talented and passionate communications professional. She has incessant perseverance, insatiable appetite for big ideas and deep care for craft. I would recommend her to anyone who wants their company to blaze trails.”
—Andy Greenaway, CCO & Board Member | Saatchi & Saatchi APAC (‘08-‘13)
“The Visioning & Alignment Workshop was an absolutely pivotal catalyst for us and Jennie's amazing questions and guidance helped us crystalize our vision and feel empowered to move forward. She provided feedback and reports that inspired reflective dialogue and clear action steps. We couldn't be more grateful to Jennie for this workshop experience.”
—Ann Gregg, COO Into the Future
“Jennie's visioning session was deeply inspiring. It was expansive and provided a unique combination of creative genius and strategy. I walked away feeling aligned with my goals but with a greater sense of "can-do" and "must-do" — which was a real gift. It was a great reminder for how to step into my most magnetic and empowered self.”
“Like Jerrod [program director] said yesterday, this was only possible because of your vision and ambition from the jump, and you are nothing short of an inspiration for all these CREATOR LABS.”
—Reed Peraner, Videographer + Producer | The One Club For Creativity
One Creator Lab, by The One Club for Creativity | Our video: PATIENCE
“You were our guru and a guide throughout. This project flowed so smoothly.”
— Karolina Vaschenko, Producer | Media.Monks, speaking to our collaborative Convexity.space website with (amazing) 360Learning client (with an awesome culture/work-system) | Awarded FWA of the Day 9.10.22, “Gold” —FWA.com
(For the record, my graceful flow was enabled by the outstanding collaborative Convexity culture, structured and practiced within the stellar 360Learning team. Wow. ✨ )
“Our manufacturing company has a long history of servicing industrial customers. As part of our strategic planning process, we wanted to explore eCommerce as an avenue for growth. With this being so new for us, we quickly realized we needed outside assistance—so we were so fortunate to find Jennie and Magentic to fill that need. Through our due diligence, we knew we were getting state-of-the-art marketing expertise with a global perspective in Magentic.
What we loved in working with Magentic is how seamlessly they guided us on all facets of eCommerce, from website design and social media strategy, to packaging design and product development. Magentic is a turnkey solution that kept our team on track, all while invoking a positive energy into our project and keeping it fun!
The biggest impact has been helping us realize what we thought we knew but didn’t. Magentic helped us progress from inward focused to more consumer focused. I highly recommend Magentic to help a company transform their thinking, move past sacred cows and see what’s possible!”
—Last Bite, CFO (Ask for non-anonymized name, context)
“Other than the 'OG' mentors, my parents, there hasn't really been anybody that I've looked to when I'm in need of some guidance. I was nervous in looking elsewhere for some help, but after speaking with you, I know I reached out to the right person. There's a lot to take in from that short chat we just had, and there is so much more that I've yet to learn from you about business and life.
One thing that will stick with me from that call is your level of happiness. It means a lot to me, seeing you so genuinely happy with who you are and what you do.”
—Joe O’Heron | Digital Solutions Implementation; Mentee
“Sometimes a person comes into your life through a series of unexpected twists and turns. And then, just like that, you can’t imagine life without her. Jennie Souiade is not only an amazing person, mom, and friend, but also a super talented designer. I am beyond grateful for her, her support, and for being my number one cheerleader. I couldn’t travel this publishing journey without her.”
“Everyone needs a Jennie.”
—Jodi Dee | Jodidee.com, Award Winning Author, Angel Investor, Entrepreneur, Broker
“Jennie Souaide at Magentic offers her crisp, professional expertise to help creatives realize their vision. As I worked with Jennie to publish my book, what comes to mind is the rare combination of trust and caliber in the transformation process. She asks you for your vision, she listens with care to the fine details and big picture, and she provides her expert direction and feedback as she works passionately and compassionately to ensure you are not just satisfied, but thrilled with what comes to life. The bonus is the warmth and finesse with which she carries herself to make you feel comfortable and empowered throughout. Thank you, Jennie.”
—Rina Deshpande | @RinaThePoet, author + mindfulness educator of educators
“With Magentic’s help, we identified and prioritized essential elements of the Musicolor Method communication strategy for a website redesign. After thorough brand values discussion, we were presented an information architecture with wireframe mockups to show user flow and experience. This was followed by a deep discussion of imagery, type and illustration with mood boards.
Design is so much more than pretty colors or imagery, it needs to be strategic and congruent with brand values. It’s why I believe every company needs a design thought partner like Jennie and Magentic. I only hope that we can still get to work together once the world learns of this best kept secret: Magentic = magic.”
—Andrew Ingkavet, Founder, CEO | The Musicolor Method
“When you work with Jennie, it's a good idea to fasten your seat belt. You will experience an acceleration of vision and ideas that will transform how you see yourself, your work, your world and the world. Don't miss the opportunity. It's a thrill.”
— Maureen Claffy | Fine Artist & Entrepreneur
(Note: 5 years later, Maureen saw through one of our ideas and turned her fine art into the looks for MCLovewear.com designer yoga pants. Every time I wear a pair, I get compliments all day long. FYI, they’re so comfortable too! I wish I had an affiliate link!)
“I hired Jennie Souiade to help me build my personal website. She served as my editor, my soundboard, my designer, my co-writer, my teacher, my marketing consultant, and my guide and she did it with insight, imagination, and infinite patience.
She is a pro and just about the nicest human being I’ve ever worked with. I couldn’t be happier with the final result, or sorrier that our collaboration is at an end.
—Tony Kahn | Celebrity Public Broadcast Radio Personality + One of the 1st Podcasters (note: site created in collaboration with and continued by client)
"I knew Jennie (CEO & founder of Magentic) was a great writer when I read her Medium articles, but I didn't realize what a consummate professional she was until we collaborated on my website's brand style guide and product descriptions. Each project was clearly defined, perfectly executed, and delivered before the agreed-upon deadline. She truly exceeded my expectations. I would definitely work with Jennie again, and I highly recommend Magentic Transformation Agency to all."
— Kristin Bird, CEO | Pretty Pink Things
“Jennie is great to work with. Her ability to help connect ideas and implement mission is effective but what sets her apart is that she does this in a way that makes the participant feel engaged and more importantly not overly taxed. She makes it easy to do the work. On a personal level Jennie is fun to work with and her presence in the office is energizing. I would and will (if I am lucky) work with Jennie again and believe she's an asset to any team.”
—Claritza Rios, MD | Physician Executive, Telehealth Innovator, Builder and Leader; Formerly at Call9
“Jennie is a true gem ! I witnessed her learning French as she energized and refreshed our agency with a powerful and positive wave of curiosity and creativity. She's full of smart, thoughtful ideas and always had the client's best interests in mind. She understands the big picture and is able to move people. At our Global Summit, the Cheerios brand video that Jennie art directed had the whole client team on their feet applauding, feeling proud to be working together on such a powerful brand. Jennie will be a great asset to any company.”
—Estelle Blemand-Zaïre, Creative Marketer Turned Inclusion Specialist | Currently: DEI @ Netflix | Former Colleague: Account Director @ McCann (CPW/Cheerios, etc.)
“After having taught so many students over the years, Jennifer is a student that I always remember. That's saying a lot given the competition and the high quality of work that was prevalent at The Creative Circus. Always trying to make her work better she didn't take the easy route. It's been great to see how she's grown as a creative in her professional work.”
—Berwyn Hung, Professor | Currently at VCU Brandcenter | Formerly Design Director at The Creative Circus (where he was my teacher, mentor, friend)
“Don’t be fooled by Jennie’s sparkly, sunshiny exterior. Underneath her joyful personality lives an incredibly intelligent, sharp and thoughtful mind. Her attention to detail—don’t ever try to slip a dash in a sentence where an em-dash belongs, is an asset to any project. Graced with a cross-cultural perspective, Jennie brings not only her solid work ethic, but also her vast life experiences to the table. Jennie is a creative soul who I am fortunate enough to call my friend.”
—Kirsten Knudson Mohr, Graphic Designer | Camerade at The Creative Circus
