Magentic is a creative alignment consultancy guiding leaders and, thus, the industry with authenticity—within, and within our work.
At Magentic, we lead, advise, and support brave founders, leaders, and cultures with clear-sighted vision, truth, compassion, purpose, and deeply meaningful shared human experiences to flourish.
Shift with Magentic’s methodologies for immediate and compounding ripples of impact.
We facilitate flow. With kind directness, we focus, harmonize, and empower hyperdimensional excellence with businesses and brands practicing conscious leadership and those on the precipice of transforming. Our innovative clients love our gut checks, heart checks, perspectives, and ongoing support for clear guidance.
Value-based collaborative, consulting, and advisory fees serve us all with simplicity. After the admin and agreements are out of the way, we pour our focus into rendering chaos simple to deliver outsized excellence.
When we build with heart, purpose, ethics, and responsibility, the results compound through space and time.
We recommend beginning with the vision, aligning purpose, digging into strategic first principles, asking questions, learning how to communicate—effectively, weaving energy of culture, and creating with gentle grace for sustainable excellence. All that being said, we’re happy to meet you where you are and have done it before. Are you ready to transform?
Align deep, intentional purpose, kindness, and meticulous craft, you’ll build and serve within a focused flow.
Working with us feels like taking a deep relaxing breath—we ‘see’ you. Ground with boundaries. We’re globally practiced and we’ve got you. We know our limits, practice with humility.
Allow harmony within your teams to reflect light with clear goals, effortless focus, enthusiasm, kindness, & deliveries.
Working with us feels like sailing on smooth waters. Align for impact. A joyful, internationally experienced creative director guiding your team—holding the space for your flourishing.
Expansive questions serve to fine-tune collective intuition. Unfold strategic challenges while fueling journeys with joy.
Working with us feels like playing in a dimension of serenity where clear pathways illuminate your wildest dreams. To operate in such alignment is to play all day, in full enthusiasm.
Guiding Startups
Align for extraordinary brand & business value. Fluent in entrepreneurship (and French), we’ve helped startups raise $200M+, save $1B, align for hyper-growth, fill talent funnels, prep GTMs, and cushion culture clashes—while modeling excellence in remote, servant leadership.
Invigorating Legacies
Our abilities are human-centric and industry agnostic. We love ushering mature companies through the stuckness of their maturity into flourishing growth. The greatest transformations occur when there’s an open willingness to learn.
Amplifying Wise Whispers
To maintain our Magentic resonance, we align only with authentic intentions of conscious clients. It doesn’t matter where you are on your journey—if you’re facing the right direction, we’ll meet you where you are and make ‘magic’ together from there. Enjoy early signals and quick gut checks with our notorious dot connection.
Aligning Cultures
Our guidance is direct yet delicate. We clear the way for deep work with mission-critical clarity while tuning dissonance into empowered collaborations, creating flow to achieve win-win-win goals big and small.
Special Deliveries
If you’re brave, we’ve got your back. We close circuits with sketches, edits, talks, and plans. Our to-the-point guidance is also a valuable catalyst for solopreneurs, artists, authors, and coaches to make big waves.
— Jennie Souiade, Founder
an established echelon in international advertising
A straight-shooter hellbent on making global impact with kindness since she was a 12 yr old girl living in Wisconsin, Jennie Souiade, Magentic’s founder, has lived, worked, collected perspectives, and made powerful waves on three continents with two top international advertising agencies for several Fortune100 companies and stellar Founders.
Saatchi & Saatchi in Singapore—From intern to ACD within a year (during a hiring freeze) launching APAC & National campaigns. AD: Lexus, Tiger Beer, Saatchi & Saatchi ‘Internal Creds Video’ (tech innovations); ACD: MSD, Family Planning; Pitching new business.
McCann in Paris—A “directrice artistique” in quickly progressing French (and English with clients) on Cereal Partners Worldwide (CPW) art directing successfully-on-point TVCs and social campaigns for Cheerios (Global), Cerèales Lion (EMEA), Chocapic, Health & Nutrition, Fitness, CPW Corporate… and received a rare standing ovation at the CPW Global Brand Summit in Lausanne, Switzerland.
A Systems Thinking Liaison within Tech startup Brands
Startup experiences are more than raises, patents and trademarks, they are containers for exponential growth for those willing to work for it. new ways of thinking, partnered with major brands for pilots, pitched a Billionaire, and grew enormously along the way.
As Chief Creative Officer, Jennie leaped with luck and preparation to build out the brand, communications, mission, and pitch (and win) brand partnerships for a startup whose early funds hinged on her acceptance.
As Director of Brand, Culture, and Mission, her brand video enchanted droves of elite emergency medicine physicians to join Call9’s mission (it went viral); then held the space for cross-team sharing and healing.
“I look at chaos and I render it simple.” —Jennie Souiade, speaking at Luminary NYC with Fearless Force Communicators
