Magentic is a creative alignment consultancy guiding leaders and, thus, the industry with authenticity—within, and within our work.
At Magentic, we lead, advise, and support brave founders, leaders, and cultures with clear-sighted vision, truth, compassion, purpose, and deeply meaningful shared human experiences to flourish.
Shift with Magentic’s methodologies for immediate and compounding ripples of impact.
We facilitate flow. With kind directness, we focus, harmonize, and empower hyperdimensional excellence with businesses and brands practicing conscious leadership and those on the precipice of transforming. Our innovative clients love our gut checks, heart checks, perspectives, and ongoing support for clear guidance.
Value-based collaborative, consulting, and advisory fees serve us all with simplicity. After the admin and paperwork are agreed upon, we pour our focus into rendering chaos simple to deliver outsized excellence.
When we build with heart, purpose, ethics, and responsibility, the results compound through space and time.
We recommend beginning with the vision, aligning purpose, digging into strategic first principles, asking questions, learning how to communicate—effectively, weaving energy of culture, and creating with gentle grace for sustainable excellence. We’re happy to meet you where you are and have done it before. Are you ready to transform?
Align fundamental purpose, with intention, kindness, and meticulous craft, you’ll build and serve within a focused flow.
Working with us feels like taking a deep relaxing breath—we ‘see’ you. Ground with boundaries. We’re globally practiced and we’ve got you. We know our limits, practice with humility.
Allow harmony within your teams to reflect light with clear goals, effortless focus, enthusiasm, kindness, & deliveries.
Working with us feels like sailing on smooth waters. Align for impact. A joyful, internationally experienced creative director guiding your team—holding the space for your flourishing.
Expansive questions serve to fine-tune collective intuition. Unfold strategic challenges while fueling journeys with joy.
Working with us feels like playing in a dimension of serenity where clear pathways illuminate your wildest dreams. To operate in such alignment is to play all day, in full enthusiasm.
Guiding Startups
Align for extraordinary brand & business value. Fluent in entrepreneurship (and French), we’ve helped startups raise $200M+, save $1B, align for hyper-growth, fill talent funnels, prep GTMs, and cushion culture clashes—while modeling excellence in remote, servant leadership.
Invigorating Legacies
Our abilities are human-centric and industry agnostic. We love ushering mature companies through the stuckness of their maturity into flourishing growth. The greatest transformations occur when there’s an open willingness to learn.
Amplifying Wise Whispers
To maintain our Magentic resonance, we align only with authentic intentions of conscious clients. It doesn’t matter where you are on your journey—if you’re facing the right direction, we’ll meet you where you are and make ‘magic’ together from there. Enjoy early signals and quick gut checks with our notorious dot connection.
Aligning Cultures
Our guidance is direct yet delicate. We clear the way for deep work with mission-critical clarity while tuning dissonance into empowered collaborations, creating flow to achieve win-win-win goals big and small.
Special Deliveries
If you’re brave, we’ve got your back. We close circuits with sketches, edits, talks, and plans. Our to-the-point guidance is also a valuable catalyst for solopreneurs, artists, authors, and coaches to make big waves.
— Jennie Souiade, Founder
an established echelon in international advertising
Jennie Souiade, founder of Magentic, drives meaningful change since her days growing up in Wisconsin. She’s lived and worked across three continents, bringing creativity, strategy, and integrity to global brands and founders alike.
At Saatchi & Saatchi Singapore, she went from intern to Associate Creative Director within a year—during a hiring freeze—working on national and APAC campaigns for Lexus, Tiger Beer, MSD, and more.
At McCann in Paris, she art directed impactful international TV ad campaigns for Cheerios and other brands (example), presenting in both French and English. Her brand and culture alignment work received a rare standing ovation at the CPW Global Brand Summit in Lausanne, Switzerland.
A Systems Thinking Liaison within Tech startup Brands
Startup experiences are more than raises, patents, and trademarks, they are containers for exponential growth and for the good few: transcending self.
As Chief Creative Officer, Jennie built and brought clarity to the brand, design, communications, mission, and pitches, and won top industry brand partnerships with team whose early funds hinged on her joining as the first employee.
As Director of Brand, Culture, and Mission, her well-crafted brand video went viral, enchanting droves of elite Emergency Medicine Physicians to join Call9’s mission; then within the team, held space for cross-team sharing, healing, communication, and brand.
“I look at chaos and I render it simple.” —Jennie Souiade, speaking at Luminary NYC with Fearless Force Communicators
