Magentic is a creative transformation agency inspiring the industry with authenticity—from the workplace and within.
At Magentic, we lead, advise, and support brave business owners with clear-sighted vision, truth, compassion, purpose, and deeply meaningful shared experiences to achieve magnificence.
Shift with Magentic’s methodologies for immediate impact.
We are servant leaders who look at chaos and render it simple. We connect dots and draw pictures. Our hard questions compound value. With kind directness, we align, harmonize, and empower global excellence.
Align deep, intentional purpose, kindness, and meticulous craft, you’ll build and serve within a focused flow.
Working with us feels like taking a deep relaxing breath—we ‘see’ you. Ground with boundaries. We’re globally practiced and we’ve got you. We know our limits, practice with humility.
Allow harmony within your teams to reflect light with clear goals, effortless focus, enthusiasm, kindness, & deliveries.
Working with us feels like sailing on smooth waters. Align for impact. A joyful, internationally experienced creative director guiding your team—holding the space for your flourishing.
Consider new perspectives with our expansive questions. Unfold strategic challenges while fueling journeys with joy.
Working with us feels like playing in a dimension of serenity where clear pathways illuminate your wildest dreams. To operate in such alignment is to play all day, in full enthusiasm.
GUIDING SEED TO SERIES-D
Magentic guide extraordinary brand & business value. Fluent in startups (and French), we’ve helped startups raise $200M+, save $1B, align for hyper-growth, prep GTM, and cushion culture-clashes while modeling and inspiring excellence in remote, servant leadership.
INVIGORATING LEGACIES
Our abilities are human-centric and industry agnostic. The greatest transformations occur when there’s an open willingness to learn. Pivoting and learning like a startup, our 100+ yr old B2B client flowed during the pandemic.
AMPLIFYING WISE WHISPERS
As a trusted advisor on retainer, we share your intentions. Clients find our dot connection stunningly fast. Our clients love receiving early signals to consider and calling us for gut-checks for sense and direction.
ALIGNING CultureS
Our guidance is delicate yet direct. We facilitate deep work with mission-critical clarity while tuning dissonant cultures into empowered collaborators, flowing to achieve win-win goals big and small.
SPECIAL DELIVERIES
If you’re brave, we’ve got your back. We close circuits with sketches, edits, talks, and plans. Our to-the-point guidance is also a valuable catalyst for solopreneurs, artists, authors, and coaches to make big waves.
— Jennie Souiade, Founder
an established echelon in international advertising
A straight-shooter hellbent on making global impact with kindness since she was a 12 yr old girl living in Wisconsin, Jennie Souiade, Magentic’s founder, has lived, worked, collected perspectives, and made powerful waves on three continents with two top international advertising agencies for several Fortune100 companies and stellar Founders.
Saatchi & Saatchi in Singapore—From intern to ACD within a year (during a hiring freeze) launching APAC & National campaigns. AD: Lexus, Tiger Beer, Saatchi & Saatchi ‘Internal Creds Video’ (tech innovations); ACD: MSD, Family Planning; Pitching new business.
McCann in Paris—A “directrice artistique” in quickly progressing French (and English with clients) on Cereal Partners Worldwide (CPW) art directing successfully-on-point TVCs and social campaigns for Cheerios (Global), Cerèales Lion (EMEA), Chocapic, Health & Nutrition, Fitness, CPW Corporate… and received a rare standing ovation at the CPW Global Brand Summit in Lausanne, Switzerland.
A SYSTEMS THINKING LIAISON within TECH STARTUP BRANDS
Startup experiences are more than raises, patents and trademarks, they are containers for exponential growth for those willing to work for it. new ways of thinking, partnered with major brands for pilots, pitched a Billionaire, and grew enormously along the way.
As Chief Creative Officer, Jennie leaped with luck and preparation to build out the brand, communications, mission, and pitch (and win) brand partnerships for a startup whose early funds hinged on her acceptance.
As Director of Brand, Culture, and Mission, her brand video enchanted droves of elite emergency medicine physicians to join Call9’s mission (it went viral); then held the space for cross-team sharing and healing.
“I look at chaos and I render it simple.” —Jennie Souiade, speaking at Luminary NYC with Fearless Force Communicators
